Core Viewpoint - The founder and CEO of Miniso Group, Ye Guofu, emphasized the importance of corporate culture as the foundation for global branding, stating that Chinese brands must take on the responsibility of cultural expression in the new era [1] Group 1: Corporate Vision and Mission - Miniso aims to become a global leading IP operation platform, with a mission centered around "being born for happiness" and telling Chinese stories through IP to reach the world stage [1] - The company believes that cultural expansion is not just a strategic move but a responsibility for this generation of Chinese brands [1] Group 2: Event Highlights - The first MINI TALK value story sharing conference attracted nearly 100 Miniso employees from global markets, with 14 employees advancing to the finals [1] - The event featured a unique format combining "value speeches and stand-up comedy," showcasing the company's commitment to innovative cultural activities [1] Group 3: Cultural Initiatives - Miniso released its first collection of outstanding personal stories titled "Miniso People," documenting how 10 exemplary employees translate values into visible actions across various scenarios such as product development and overseas operations [1]
名创优品叶国富：中国品牌要承担起文化表达的责任