Core Viewpoint - Kering's new CEO Luca De Meo is establishing a new unit focused on identifying and investing in emerging brands to diversify revenue streams and reduce reliance on the group's existing portfolio [1] Group 1: Strategic Initiatives - The new unit aims to scout for up-and-coming brands, indicating a proactive approach to innovation and market expansion [1] - This strategy reflects Kering's intent to adapt to changing market dynamics and consumer preferences [1] Group 2: Financial Implications - By investing in new brands, Kering seeks to tap into new revenue streams, which could enhance overall financial performance [1] - The move is part of a broader effort to trim the group's reliance on its current brand lineup, potentially leading to a more balanced revenue structure [1]
Exclusive: Kering CEO plans 'House of Dreams' investment arm to help trim reliance on Gucci