溯源、直采、冷链：永辉供应链升级护航“冬日火锅经济”

Core Insights - Yonghui Supermarket launched the "Delicious Hot Pot Gathering Warm Winter Feast" event, featuring nearly fifty types of hot pot ingredients, with free tasting stations and live cooking demonstrations [1] - The "Delicious Hot Pot Gathering" event is now available in all Yonghui stores nationwide, complemented by the "Little Snow Flavor" theme on the Yonghui online supermarket app, covering both online and offline consumption scenarios [1] - The event has driven sales of core hot pot ingredients to exceed 300 million yuan [1] Product Performance - Beef and lamb products have become the main sales drivers for nourishing ingredients this season, with sales in October increasing by over 50% year-on-year [2] - Yonghui Supermarket has implemented strict selection and quality control standards for its products, including sourcing Australian Angus beef that is grain-fed for over 120 days [2] - Upcoming products include Australian M4+ Wagyu beef rolls and award-winning M8-9 Wagyu beef slices from Australia [2] Supply Chain Enhancements - Yonghui has upgraded its supply chain system through direct sourcing and partnerships with leading farms to establish traceability [2] - The company has optimized its warehouse network and digital management to accelerate inventory turnover [2] - A nationwide store network ensures precise delivery and freshness of ingredients [2] Cold Chain Management - Yonghui has established a fully controllable cold chain system for transporting beef and lamb products under constant temperature conditions [2] - Real-time monitoring of temperature and humidity is implemented, with fresh products being delivered the day after slaughter [2] Cost Management and Consumer Benefits - Yonghui aims to enhance product quality while keeping prices affordable, utilizing direct sourcing, bulk purchasing, and digital management to achieve cost reductions [2] - The "Food Safety Cloud Network" system allows easy access to product traceability information [2] - Stores across the country offer value-added services such as free processing, cooking guidance, and ingredient pairing suggestions [2]