12月10日，共赴一场品牌与流量的思想交锋

Group 1 - The core theme of the 2024-2025 Annual Marketing Conference is "The Collision of Brand Economy and Traffic Economy," addressing key marketing challenges [1] - The conference will focus on three main chapters: "Sincere Breakthrough," "Multi-dimensional Resonance," and "Responsible Coexistence," aimed at unlocking new paths for sustainable brand growth [2][3] - The "Sincere Breakthrough" section will explore brand infrastructure reconstruction in the AI era, emphasizing the use of AI for efficient brand operations and core value transmission [2] Group 2 - The "Multi-dimensional Resonance" discussion will tackle the industry pain points of fragmented traffic, sharing case studies on how to convert short-term traffic into long-term engagement [2] - The "Responsible Coexistence" segment will focus on balancing brand building with market conversion, exploring effective models for dual empowerment of short-term results and long-term brand assets [3] - The conference will also highlight the importance of user engagement and social impact as dimensions defining long-term brand value beyond traditional metrics [3] Group 3 - The 23rd Annual Marketing Conference will present a list of outstanding marketing cases, reflecting the diverse explorations of brands in response to market changes over the past year [4] - These cases serve as a starting point for witnessing and discussing industry practices, showcasing the complexity and authenticity of the current marketing environment [4]