黛安芬2025年底退出中国大陆 12月起全渠道关停
Jing Ji Guan Cha Wang·2025-11-21 14:42

Core Insights - The company, Diana, announced the cessation of its operations in mainland China effective December 31, 2025, with a gradual shutdown of online and offline channels starting in December [1] Company Operations - The brand will cease operations on platforms such as Taobao and Tmall by December 5, 2025, at 24:00, and will terminate after-sales services on WeChat mini-programs by December 10, 2025, at 24:00 [1] - Diana was founded in 1886 and entered the mainland market in 2008, reaching a peak employee count of over 10,000 [1]