梅申林：重塑公司治理、全面提升经营管理是莲花品牌复兴的根本

Core Insights - The company has undergone significant reforms and strategic changes over the past few years, leading to a resurgence in its business performance after a period of difficulties [2][3] - The implementation of a brand revitalization strategy has resulted in accelerated growth in revenue and net profit, outpacing industry averages [2] Mechanism Reform - The company has adopted a "consumption + technology" dual-driven development strategy, establishing a "123456" operational management system to enhance overall operational efficiency [3] - Reforms in the talent management and distribution system focus on market principles, ensuring the right talent is matched to appropriate roles, and implementing performance-based incentives including stock ownership plans [3] Product Innovation - The company has diversified its product offerings from a previously narrow range to include various products such as monosodium glutamate, chicken essence, Matsutake essence, and soy sauce, with Matsutake essence becoming a key new product [3] - Future product launches will align with consumer demands for safety, health, and taste, particularly focusing on green and low-content products [3] Market Strategy - The company is expanding its distribution channels both online and offline, making it easier for consumers to access its products [3] - The goal is to establish a lasting brand presence rather than a temporary trend, aiming to be a trusted national brand that serves the health and culinary needs of households [4]