东西协作开启“出山入湾”新通道，“媒体+”助力肇贺好物开拓湾区市场

Core Viewpoint - The "Media+" initiative is facilitating the promotion and sales of agricultural products from Zhaoqing and Hezhou in the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing market access and consumer engagement [6][8][44]. Group 1: Event Overview - The "Yuegui Cooperation: Zhaozhe Together" media and agricultural product sales event took place on November 21 in Guangzhou, attracting over 160 buyers and industry representatives from the Greater Bay Area [10][12]. - The event featured product exhibitions, advertising, and promotional activities aimed at expanding market channels for local specialties [7][8]. Group 2: Product Highlights - Featured products included over 100 agricultural specialties from 21 Hezhou enterprises, such as Fuchuan navel oranges, tea, and various local delicacies, which drew significant consumer interest [16][24]. - Fuchuan navel oranges were particularly popular, with 100 boxes sold within the first hour, indicating strong demand for high-quality agricultural products in the Greater Bay Area [36][38]. Group 3: Media+ Impact - The "Media+" model played a crucial role in enhancing brand visibility and market recognition for Hezhou's agricultural products, facilitating direct connections between producers and consumers [51][52]. - The event utilized various media platforms for promotion, including live broadcasts and social media, to showcase the quality and stories behind Hezhou's products [56][58]. Group 4: Economic Contributions - Since 2021, Zhaoqing has invested 5.58 billion yuan in cooperative projects, significantly supporting the development of local agricultural industries, including Fuchuan navel oranges and Zhaoping tea [85][86]. - The economic impact includes an annual output value of 25.37 billion yuan for Fuchuan navel oranges and a brand value of 42.38 billion yuan for Zhaoping tea, reflecting substantial growth in these sectors [88][89].