鸿蒙智行9系产品矩阵进一步升级和扩容

Core Insights - The launch of the new Xiangjie S9 marks a significant iteration for Hongmeng Zhixing, positioning it as a flagship executive sedan in the competitive luxury car market [1] - The upcoming 9-series MPV is expected to further enhance the brand's portfolio, with the S9 and S9T forming a dual flagship offering [2] - The luxury car market above 300,000 yuan is experiencing a decline, with traditional luxury brands facing pressure from emerging domestic brands [2][3] Group 1 - The new Xiangjie S9 is available in four versions, with a price range of 309,800 to 369,800 yuan, and aims to compete with established luxury models like the Mercedes-Benz E-Class and BMW 5 Series [1] - Initial sales of the Xiangjie S9 fell short of expectations due to brand recognition issues and pricing above competitors, but a price adjustment and product upgrades led to a slight increase in sales [1] - The launch of the Xiangjie S9T has been a turning point, with over 30,000 units pre-ordered within 66 days [1] Group 2 - The luxury car market above 300,000 yuan has seen a year-on-year sales decline of approximately 12% from January to September, influenced by the broader economic environment [2] - Domestic brands are increasingly capturing market share from traditional luxury brands by introducing new products and innovative marketing strategies [2] - The market for new energy sedans above 300,000 yuan remains underdeveloped, lacking blockbuster models, while competition is intensifying as traditional luxury brands lower their prices [3]