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Walmart Surges Forward As Target Continues To Fall Back
Forbesยท2025-11-21 16:15

Core Insights - The article contrasts the performance and outlook of Walmart and Target, highlighting Walmart's strong position and Target's ongoing struggles as both companies prepare for leadership changes [2][8]. Walmart Performance - Walmart's third-quarter sales increased by 6% year-over-year to $179.5 billion, with adjusted operating income rising 8% to $7.2 billion on a constant-currency basis [3][5]. - U.S. sales grew by 5.1% to $120.7 billion, with comparable sales up 4.5%, attracting higher-income customers alongside budget-conscious consumers [4]. - International sales rose 11.4% to $33.7 billion, driven by strong performances in Flipkart, China, and Walmex, while global e-commerce sales surged 27% [5]. - Walmart raised its fiscal year guidance for growth to between 4.8% and 5.1% [5][6]. Target Performance - Target reported a 1.5% decline in revenues to $25.2 billion, with comparable sales dropping 2.7% and operating income falling 19% to $948 million [8][9]. - This marks Target's third consecutive quarter of declining comparable store sales, with previous declines of 3.2% and 5.7% in the second and first quarters, respectively [9]. - Target did not adjust its revenue guidance but lowered the top end of its adjusted full-year earnings per share forecast from $8.00 to $9.00 to between $7.00 and $8.00 [10]. Merchandise and Sales Trends - Target's revenues in key discretionary categories like home furnishings and apparel fell by 7% and 4%, respectively, while food and beverage sales increased by 1.5% [13]. - Target's in-store traffic showed a decline of 5% in September but a slight recovery of 1% in October [14]. - The company is planning a significant holiday season with exclusive collaborations and promotions, including a partnership with Starbucks [15][19]. Strategic Initiatives - Target is implementing a Gen-AI-powered gift finder and enhancing its app for a better shopping experience [19][20]. - The company is remodeling stores and improving backroom operations to allow staff more time for customer interaction [21][22]. - Target introduced a "10-4" policy to enhance customer service, although this initiative has faced mixed reactions from employees [23][24]. Market Outlook - Walmart is positioned strongly for the holiday season, while Target is described as being in a "doom loop" with ongoing sales declines and pressure on profits [25][26]. - Analysts express concern that Target's brand goodwill is at risk due to operational issues like messy stores and long wait times [26][27].