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Core Insights - The overall development of China's time-honored brands is strong, with increasing consumer preference, projected to achieve over 2 trillion yuan in revenue in 2024, showcasing significant market value and brand vitality [1][2] - There are currently 1,450 time-honored brands in China, with an average brand lifespan of over 145 years, playing a crucial role in consumption promotion, industrial upgrading, cultural leadership, and enhancing national confidence [1][2] Group 1: Digital Transformation - Time-honored brands need to leverage digital technology for product diversification and intelligent marketing to maintain competitiveness in new consumption scenarios [1][2] - An example is Tongrentang, which has improved its production supply chain through real-time data collection and equipment monitoring, enhancing market penetration and brand exposure [1] Group 2: Balancing Tradition and Innovation - Time-honored brands must balance tradition and innovation to meet the needs of consumption upgrades and modern development [2] - Brands like Wuyutai have successfully combined traditional tea-making techniques with modern consumer demands by launching new products and packaging [2] Group 3: Talent Development and Sustainability - There is a need for improved talent cultivation and inheritance mechanisms to ensure sustainable development of time-honored brands [2] - Initiatives from the Ministry of Commerce and other departments have introduced measures for talent training, technician certification, and innovation support to enhance both technology and management [2] Group 4: Policy Support - The dual drive of policy support and brand innovation is expected to help time-honored brands maintain their historical essence while adapting to modern markets [3]