政策“组合拳”持续落地 提振房地产市场消费活力

Core Viewpoint - Recent measures by various local governments, including tax subsidies and home purchase incentives, aim to stimulate consumer activity in the real estate market [1][2]. Group 1: Policy Initiatives - Zhangjiajie launched a real estate trade fair offering exclusive discounted properties and 100% tax rebates for eligible buyers [1]. - Hangzhou's Yuhang District announced a subsidy of 30,000 yuan for families purchasing new homes from promotional projects until December 31, 2025 [1]. - Multiple cities, including Zhengzhou, Wuhan, Hefei, and Chengdu, have introduced new home purchase subsidy policies targeting first-time buyers, talent, and families with multiple children [1]. Group 2: Market Impact - According to industry experts, cash subsidies and tax rebates effectively reduce upfront costs for homebuyers, potentially increasing demand [2]. - The real estate market is expected to see a rise in new home transactions due to intensified promotional efforts by developers in the last two months of the year [2]. - Over 210 cities have implemented approximately 550 supportive policies for the real estate market since the beginning of 2025 [2]. Group 3: Market Performance - National statistics indicate a year-on-year decline in new home sales area and sales revenue by 6.8% and 9.6%, respectively, although the decline has narrowed compared to the previous year [3]. - The inventory of unsold homes has decreased for eight consecutive months, with a total of 75,606 million square meters remaining unsold as of the end of October [3]. - Experts suggest that further policy focus should be on demand-side measures, such as lowering mortgage rates and relaxing purchase restrictions in major cities to stimulate housing demand [3].