广东“清远鸡”，要IPO了！

Core Viewpoint - Tian Nong Group is seeking to raise funds through an IPO in Hong Kong to expand its processed meat production and dining services, enhance technology and R&D capabilities, and pursue strategic investments or acquisitions [3][8]. Company Overview - Founded in 2003 and headquartered in Qingyuan, Guangdong, Tian Nong Group is the largest provider of Qingyuan chicken in China, focusing on purebred Qingyuan chicken and high-quality pig farming [3][4]. - The company operates a vertically integrated supply chain covering breeding, ecological farming, feed production, slaughtering, food processing, and brand marketing, ensuring food safety and product quality [3][4]. Market Position - In 2024, Tian Nong Group holds approximately 59.3% of the Qingyuan chicken market share in China, ranking second among all yellow feathered chicken providers in Guangdong [4]. - The company ranks eighth among pig farming enterprises in Southwest China by revenue in 2024, with strong profitability reflected in its pig farming operations [5]. Financial Performance - The company's revenue for 2022, 2023, 2024, and the first half of 2025 was approximately 3.952 billion, 3.596 billion, 4.776 billion, and 2.221 billion yuan, respectively, indicating significant revenue fluctuations [6]. - Net profit figures show a loss of 669 million yuan in 2023, a rebound to 890 million yuan in 2024, followed by a decline of 73.1% in the first half of 2025 [9]. Future Development Strategy - The IPO aims to strengthen the company's full industry chain layout, particularly in high-value downstream segments, including processed meat production and dining services [8]. - Plans include opening hundreds of stores for a "Qingyuan Chicken Hot Pot" model and enhancing technology and information systems to support strategic acquisitions [8]. Challenges - The company faces significant internal challenges, including high volatility in financial performance and reliance on the cyclical pricing of core products [9]. - Managing a dual farming model of company-owned and family farms presents operational challenges in cost and quality control [9]. Market Outlook - The IPO presents both opportunities and challenges, with increasing competition in the industry and cautious market valuations for agricultural sectors [10]. - As a leading brand in Qingyuan chicken, the company has a strong regional brand advantage that could facilitate its expansion into downstream markets [10].