Vranken-Pommery Monopole : Licensing of the Pompadour Brand to Vranken-Pommery Monopole

Group 1 - Vranken-Pommery Monopole accepted a more attractive offer from Lanson-BCC Group for the sale of the Heidsieck & Co Monopole brand on October 1 [1] - Compagnie Vranken will license the Pompadour brand to Vranken-Pommery Monopole to provide additional resources and strengthen its commercial development in the premium segment, with marketing set to begin in late 2025 [2] - Maison Pompadour is recognized as the first new Champagne House of the 21st century, featuring a unique collection of Reserve Vintages from the Clos Pompadour vineyards [3] Group 2 - Vranken-Pommery Monopole is a significant player in the Champagne sector, controlling the entire value chain from vineyard cultivation to winemaking and distribution, and also operates in Provence, Camargue, and Douro [4] - The company is committed to promoting terroirs, practicing sustainable viticulture, and preserving the environment [4] - The brand portfolio includes various champagnes and wines, such as Vranken, Pommery & Greno, Pompadour, and Heidsieck & Co Monopole [6]