Vranken-Pommery Monopole : Licensing of the Pompadour Brand to Vranken-Pommery Monopole
Globenewswireยท2025-11-21 17:00
Reims, November 21, 2025 On October 1, Vranken-Pommery Monopole decided to accept the offer from the Lanson-BCC Group, which was more attractive than that of the Vranken Company, for the sale of the Heidsieck & Co Monopole brand. In order to provide Vranken-Pommery Monopole with additional resources, strengthen its commercial development in the premium segment, and provide it with a cost-sharing arrangement, Compagnie Vranken has decided to license the Pompadour brand to it, with marketing set to begin in l ...