Core Points - Comerica Bank and the Detroit Lions are collaborating for the fourth consecutive season on the "Double The Impact" initiative, which aims to raise funds for DBG - Detroit to support local youth and families [1][3] - The campaign will run from November 23 to December 7, with the Detroit Lions Foundation matching community donations up to $100,000 [2][3] - Comerica Bank will contribute the first $10,000 to the initiative, which will support DBG's workforce development, college readiness, and STEM programs [4][5] Summary by Sections Initiative Overview - The "Double The Impact" campaign is part of the My Cause My Cleats initiative, allowing players to highlight personal causes [3] - Over the past three years, the campaign has raised more than $612,000 for various community organizations [3] Community Engagement - Community members can participate by donating through the Detroit Lions' website during the campaign period [2] - The collaboration emphasizes the importance of community support and partnership in fostering youth development [7] DBG - Detroit's Impact - DBG - Detroit, founded in 2007, focuses on creating learning environments for youth and adults, boasting a 100% high school graduation rate and 98% post-secondary enrollment [12][13] - The organization has over 1,500 alumni and is recognized for its data-driven approach to youth development [6][12] Comerica Bank's Commitment - Comerica Bank has a long-standing presence in Michigan and is committed to community support, having donated approximately $163,000 through the First Down Partnership since 2017 [9][10] - The bank's contributions aim to enhance opportunities for local youth and families, reinforcing its role in community revitalization [5][10]
Detroit Lions, Comerica Bank Kick Off "Double The Impact" My Cause My Cleats Campaign to Support DBG - Detroit on November 23