RCL's E-Commerce Penetration Surges: Will It Strengthen Yield Growth?

Key Takeaways RCL posts double-digit growth in e-commerce visits, conversions and pre-cruise revenue bookings.Nearly 90% of pre-cruise purchases flowed through digital channels, marking a structural shift in behavior.Tech upgrades and Points Choice aim to boost loyalty and expand cross-brand ecosystem participation.Royal Caribbean Cruises Ltd. (RCL) is seeing rapid expansion in the adoption of its digital commerce ecosystem, supported by a marked increase in platform usage and deeper integration across the ...