从油电博弈到生态竞争智能化进一步“破圈”

Core Insights - The 23rd Guangzhou International Auto Show showcases 93 global debut vehicles and a total of 1,085 vehicles, with 58% being new energy models, indicating a shift towards comprehensive electrification and intelligent competition in the automotive industry [1][2] - From next year, the purchase tax for new energy vehicles will be halved, prompting consumers to accelerate purchases before year-end, further strengthening the dual-driven market of new energy and exports [1][2] - The penetration rate of new energy vehicles in the domestic passenger car market has reached 57.8%, with various brands focusing on niche markets to alleviate range anxiety through technological innovation [2][3] Industry Trends - The competition has evolved from focusing on single functionalities to a system-level competition involving "chips + software + ecosystem," reflecting a trend towards integrated smart mobility solutions [5][6] - Traditional luxury brands like Mercedes-Benz and BMW are enhancing their electric vehicle offerings, while domestic brands leverage their full industry chain advantages to push for both technological accessibility and high-end breakthroughs [3][4] - Core supply chain companies, including those in battery and intelligent solutions, are becoming significant players in the industry, with a notable increase in exhibitors at the auto show [4][5] Market Dynamics - The auto show serves as a critical platform for companies to showcase their achievements and strategize for the upcoming year, potentially boosting year-end sales [6][7] - The event is expected to set the tone for the automotive market trends in the following year, emphasizing efficiency, intelligence, and alignment with consumer needs [7]