“体育+”赋能 赛事流量变经济增量

Core Insights - The 15th National Games showcased the significant multiplier effect of "Sports+" by transforming event traffic into direct economic growth [1] - The successful hosting of the Games has enhanced cooperation between mainland China and Hong Kong/Macau, promoting the integration of sports, culture, tourism, and commerce [1] Technology Integration - The event featured the world's first L4 autonomous vehicle based on automotive-grade chips, showcasing innovation in sports technology [1] - A 3D virtual space was created using 5G-A, AI digital humans, and cloud rendering, allowing for immersive viewing experiences with over 5 million visits [2] - The closing ceremony highlighted cutting-edge technologies such as liquid canvas, naked-eye 3D, and smart wearables [2] Economic Impact on Tourism - There was a 26% year-on-year increase in flight bookings to major host cities during the event, with Shenzhen seeing an 18.4% rise [2] - Hotel bookings around the Shenzhen Universiade Center sold out during the event, indicating a surge in accommodation demand [3] - The event spurred a significant increase in homestay bookings, particularly in Shantou, which saw over a 30% rise [3] Regional Integration - The Games served as a model for future cooperation in the Guangdong-Hong Kong-Macau Greater Bay Area, enhancing the flow of people, goods, and information [4] - The event established new mechanisms for collaboration, including joint event planning and resource sharing among the three regions [5] - The National Sports Administration plans to sign an agreement to strengthen sports cooperation and promote integrated development in the Greater Bay Area [5]