决胜“十四五” 打好收官战｜从“网红流量”到“长红留量”——国际消费中心城市建设的“重庆实践”

Core Insights - Chongqing has transformed into a popular destination, attracting tourists with its unique architecture and culinary offerings, moving beyond traditional attractions like Hongya Cave and hotpot [1] - The city has been approved to develop as an international consumption center, with a projected retail sales total of 1.6 trillion yuan by 2024, marking a 35.4% increase from the end of the 13th Five-Year Plan [1] Group 1: Economic Development - Chongqing's international consumption center initiative aims to enhance market vitality and potential during the 14th Five-Year Plan [1] - The city has leveraged international trade routes to make global products more accessible, attracting both domestic and international tourists [1] Group 2: Consumer Experience - The city has improved the international consumer environment and services, implementing measures like "one-stop" entry for foreigners and immediate tax refunds for purchases [2] - Over 200 stores offer tax refund services, and the city has introduced more than 2,200 international and domestic brands [2] - The reopening of historical sites like the British Consulate has created multi-functional spaces that blend culture, consumption, and experience, attracting an average of 3,000 visitors daily [2] Group 3: Night Economy - Chongqing has developed diverse nighttime consumption areas, hosting events like the Night Economy Festival for five consecutive years, leading to over 60% of consumption occurring at night [3] - The city has been recognized as one of China's top ten cities for night economy influence for four years [3] - The integration of unique nighttime activities, such as drone light shows and local markets, has extended consumer engagement into late hours [3]