24小时双车上市,广汽丰田以“油电同强”之势加速重回百万辆
Zhong Guo Jing Ji Wang·2025-11-22 02:17

Core Insights - GAC Toyota has launched its "oil-electric dual strong" strategy, aiming to return to a production and sales scale of one million vehicles by 2028 [1][3] - The company has introduced two new models: the all-new generation Venza and the luxury electric sedan Platinum 7, showcasing its commitment to both traditional and electric vehicle markets [1][7] Group 1: Sales Performance - From January to October, GAC Toyota sold 613,683 vehicles, marking a year-on-year increase of 4.39%, making it the only company under GAC Group to achieve positive growth [3] - The company aims to achieve annual production and sales of over 800,000 vehicles by 2026, with a target of over 10% sales growth by 2027 [3] Group 2: New Model Launches - The all-new generation Venza features a new electronic and electrical architecture, enhancing computing power and communication efficiency, positioning it as a high-value vehicle under 200,000 yuan [5][8] - The Platinum 7 integrates advanced technologies such as Huawei's Drive ONE electric drive and HarmonyOS cockpit, demonstrating a blend of Chinese and global technological strengths [7][8] Group 3: Strategic Partnerships and Innovations - GAC Toyota's approach combines global expertise with local innovation, utilizing a "nurturing procurement" model rather than full self-research or supplier bundling [7] - The collaboration with Huawei ensures deep integration of technologies, enhancing the user experience and establishing a foundation for long-term competitiveness [7][10] Group 4: Customer Support and Service Enhancements - GAC Toyota is enhancing its customer service capabilities, offering lifetime warranties on key components and establishing a more responsive service network [10] - The company plans to expand its market coverage through a combination of dealership and direct sales models, along with the establishment of experience stores [10]