灵隐寺免门票，打开文旅新格局

Core Viewpoint - The implementation of a free admission policy at Lingyin Feilai Peak Scenic Area in Hangzhou aims to enhance tourism revenue through increased visitor spending in other areas, despite the loss of direct ticket sales revenue [1][2]. Group 1: Policy Implementation - Starting December 1, 2025, Lingyin Feilai Peak Scenic Area will allow free entry for visitors who make online reservations, replacing the previous ticket prices of 45 yuan for entry and 30 yuan for incense offerings [1]. - In 2024, the total visitor count for the scenic area is projected to be 10.8831 million, with approximately 10.0648 million visitors recorded as of November 13 this year [1]. Group 2: Economic Impact - The free admission policy is expected to redirect visitor spending from ticket purchases to other sectors such as dining, accommodation, transportation, shopping, and cultural experiences, potentially increasing overall tourism revenue [1][2]. - Hangzhou's tourism revenue has significantly increased from 29.4 billion yuan in 2002 to an estimated 345.03 billion yuan in 2024, demonstrating the effectiveness of strategies that encourage longer visitor stays [1]. Group 3: Strategic Considerations - The policy is not just a financial strategy but also a means to enhance the city's image, fostering a welcoming atmosphere that can attract talent and drive development [2]. - The loss of ticket revenue necessitates improved visitor experience management and the development of diverse revenue streams, as seen in other scenic areas that have adopted similar policies [2]. Group 4: Implementation Challenges - The transition to a free admission model requires careful planning to address potential challenges such as managing high visitor volumes and ensuring adequate transportation infrastructure [2]. - Not all scenic areas may be suitable for a blanket free admission policy, particularly those with fragile ecosystems or strict capacity limits, where ticketing remains a necessary management tool [2].