半固态电池首发上车，MG在广州车展诠释“技术平权”新篇章

Core Insights - MG has unveiled the new MG4 semi-solid battery model at the 2025 Guangzhou International Auto Show, set to begin deliveries in December, with a price under 100,000 yuan [1][5] - The semi-solid battery technology has passed rigorous safety tests, exceeding industry standards by over 20%, enhancing safety performance [3][5] - MG is launching a new brand IP, MOLI, aimed at appealing to younger consumers and emphasizing the brand's commitment to innovation and electrification [6][8] Group 1: Product and Technology - The MG4 semi-solid battery model is the first to achieve large-scale production and installation of semi-solid battery technology, positioning MG as a leader in this field [3] - The semi-solid battery demonstrates excellent performance in low-temperature discharge, fast charging, and energy retention, addressing concerns for electric vehicle use in extreme conditions [5] - MG plans to continue advancing semi-solid battery technology, making it a key product feature and strategic asset in the new energy sector [5][10] Group 2: Brand Strategy - The new brand IP, MOLI, combines elements of classic racing design and modern digital aesthetics, representing MG's heritage and future direction [6][8] - MOLI will be integrated into the MG4's user interface and will evolve to offer personalized features and interactions, enhancing user experience [8] - The brand's "technology equity" philosophy aims to democratize advanced technology, ensuring high-quality electric mobility is accessible to a broader audience [9][10] Group 3: Future Plans - MG plans to invest over 10 billion yuan in the next three years to launch 13 new energy models, targeting the mainstream market priced between 100,000 to 200,000 yuan [10] - Key technologies such as high-voltage platforms, integrated thermal management systems, and advanced driver assistance systems will be progressively introduced across new models [10] - The company aims to leverage SAIC Group's technological and ecological advantages to accelerate the adoption of cutting-edge technologies in the electric vehicle market [10]