全球最大冰淇淋公司上市前有新动向：披露在华半年进账超22亿，还要在中国设独立团队发力B端餐饮渠道

Core Insights - The article discusses the recent developments regarding the Chinese operations of the Magnum Ice Cream Company, particularly in light of its parent company's upcoming IPO and strategic shifts in the market [1][3]. Chinese Market Overview - China is one of the top ten markets for the Magnum Ice Cream Company, ranking as the second-largest ice cream company in the country by retail share [3]. - The company's revenue in China for 2024 is projected to be €317 million (approximately ¥2.616 billion), with a forecast of €270 million (approximately ¥2.229 billion) for the first half of 2025, indicating a significant sales progress in just six months [3]. - The company has experienced a decline in sales in recent years due to price wars and consumer shifts towards cheaper alternatives, but it is now seeing a recovery in profit margins due to supply chain transformations [4][3]. B2B Restaurant Channel Expansion - The company is preparing to strengthen its B2B restaurant channel in China, with new products already launched and a dedicated team being formed to manage this segment [5][6]. - The new product offerings include a 3.5 kg commercial ice cream bucket priced at ¥120, which is competitively positioned against other brands [6]. - The recruitment of a dedicated outdoor channel director indicates a strategic focus on expanding market share in the food service sector, which includes restaurants and cafes [7][6]. Transformation and Cost-Saving Initiatives - The company has initiated a productivity enhancement plan aimed at saving €500 million (approximately ¥4.124 billion) in the medium term through supply chain transformation and operational cost reductions [9][10]. - Key strategies include modernizing assets, reducing management costs, and optimizing distribution networks to address inefficiencies [10]. - The company plans to streamline its SKU offerings to improve operational efficiency and reduce waste, targeting a 20% increase in equipment efficiency [11]. - Organizational restructuring is also underway, with a goal to reduce management costs by €70 million to €100 million [12]. - The integration of technology is expected to save an additional €30 million to €50 million in operational costs, with a focus on creating a unified global platform for real-time decision-making [13].