2025广州车展:阿维塔与华为战略合作新阶段 四大维度全面推进联合共创
Xin Lang Cai Jing·2025-11-22 04:08

Core Insights - The 2025 Guangzhou Auto Show marked a new phase in the strategic partnership between Avita and Huawei, showcasing their commitment to deepening collaboration in the automotive sector [1][3][15] Group 1: Strategic Partnership - Avita has been collaborating with Huawei since 2019, evolving their partnership into the HI PLUS model, which encompasses user insights, product definition, development, integrated marketing, and team building [3][5] - The partnership is characterized by a strong capital bond, with Avita investing 11.5 billion in Huawei, acquiring a 10% stake in a subsidiary, solidifying their position as Huawei's most deeply integrated automotive partner [12] Group 2: Product Development and Technology - Avita is set to launch 17 new models by 2030, including sedans, SUVs, and MPVs, leveraging Huawei's advanced technologies such as the Kunlun ADS and MoLA intelligent cockpit systems [6] - The product launch cycle of Avita is closely aligned with Huawei's technology iterations, ensuring timely updates and enhancements [6] Group 3: Marketing and Sales Initiatives - Avita has integrated its offerings into the Huawei Kunlun APP, allowing users to view and order Avita vehicles directly [8] - The companies are collaborating to establish a benchmark store for Huawei Kunlun, enhancing the sales experience and promoting brand synergy [8] Group 4: Customer Engagement and Service - The "Smart Seven-Star" service plan aims to elevate customer service standards through proactive remote services and improved service processes, enhancing user experience [9] - Avita and Huawei organized the "Avita × Huawei Kunlun Intelligent Driving City Open Competition," engaging 24,000 users across 299 cities to showcase the capabilities of their intelligent driving technology [11]