冯兴亚:再造新广汽!变革的果子正在成熟
Nan Fang Du Shi Bao·2025-11-22 04:10

Core Viewpoint - GAC Group has achieved significant results in its "Panyu Action" reform initiative over the past year, focusing on creating value for users through new technologies, products, services, and ecosystems [2][4]. Group 1: Reform and Strategy - GAC Group emphasizes a user-centered approach, advancing the "Panyu Action" integrated reform, and focusing on three key battles: user demand, product value, and service experience [4]. - The introduction of the Integrated Product Development (IPD) process has improved business efficiency by approximately 50%, reduced new car development cycles from 26 months to 18-21 months, and lowered R&D costs by over 10% [4]. - A new Integrated Product Marketing and Sales (IPMS) system has been established, creating a product commercialization team to enhance user value [4]. Group 2: Technological Advancements - In the field of new energy, GAC's "Xingyuan" range extender has achieved breakthroughs in efficiency and quietness, while the Quark electric drive motor has reached an industry-leading efficiency of over 99% [5]. - GAC has launched the "Xingling Safety Guardian System," which covers various safety aspects including intelligent driving and battery safety, aiming for extreme reliability [6]. Group 3: Intelligent Systems and User Experience - The Eagle Claw System 2.0 features the industry's first mass-produced active steering function, enhancing stability on complex terrains [7]. - The upgraded "Xingling Zhixing" intelligent driving assistance system can cover 99.9% of road scenarios, with a threefold increase in response speed [7]. - GAC plans to launch nine new or updated models by 2026, focusing on diverse user needs from daily commuting to premium travel [7]. Group 4: Service and Ecosystem Development - GAC aims to enhance user service by planning to add 600 brand experience stores, covering over 90% of county-level markets in China [8]. - The company has completed 45 over-the-air (OTA) updates this year, adding and optimizing over 300 features across nearly 150,000 vehicles [8]. - GAC is building a comprehensive "26 Energy Action" ecosystem in collaboration with industry partners, including a long-term strategic partnership with CATL for battery swapping services [9]. Group 5: Charging Infrastructure and Smart Ecosystem - GAC has established a nationwide charging network with over 21,000 self-operated charging piles, leading in the number of direct current charging piles among Chinese automakers [9]. - Collaborations with major tech companies like Huawei and Tencent aim to create a robust AI smart ecosystem, enhancing user experience [9]. - The launch of the Aion UT super model allows consumers to purchase vehicles as easily as buying appliances, reflecting GAC's innovative business model [9].