报告：“成分党”成为美妆主流消费群体

Core Insights - The report by KPMG highlights that 58.8% of consumers prioritize product ingredients as their main purchasing decision factor, indicating a shift towards ingredient-focused consumer behavior [1] - The mid-range price segment (300-500 RMB) is gaining market share, while both low-cost and high-end markets are under pressure, reflecting consumers' increasing emphasis on product efficacy and cost-effectiveness [1] - Domestic brands are making significant breakthroughs in technological innovation, with 80 new cosmetic raw materials registered in the first half of 2025, of which 82% are domestic ingredients [1] Consumer Behavior - The "ingredient-conscious" consumer group is becoming mainstream, moving away from blind loyalty to big brands and marketing [1] - Consumers are now more focused on product safety, efficacy, and actual performance rather than brand prestige [1] Market Trends - The mid-range price segment is experiencing notable growth, indicating a shift in consumer preferences towards value for money [1] - The low-cost and high-end segments are facing challenges, suggesting a potential market rebalancing [1] Innovation in Domestic Brands - The report indicates that anti-aging ingredients dominate the new raw material registrations, showcasing a trend towards effective and innovative formulations [1] - The frequency of registrations for local plant-based ingredients is increasing, indicating a move from concept to practical application, which may lead to differentiated competitive advantages in the future [1]