Zheng Quan Shi Bao Wang·2025-11-22 05:22Core Insights - The smart glasses market, including XR and AI glasses, is experiencing strong growth driven by major tech companies like Baidu, Alibaba, and Xiaomi accelerating their investments and product launches [1][2] - IDC predicts that by 2025, the global shipment of smart glasses will reach 12.8 million units, with China leading the market [3][4] Market Growth - Baidu has re-entered the smart glasses market with the launch of its Xiaodu AI Glass Pro, featuring multiple AI functionalities [2] - Tmall reports a 2500% year-on-year increase in sales for AI glasses, while JD.com indicates a 346% increase during the "Double 11" shopping festival [2] - CINNO Research notes that the AR/VR industry secured approximately 5.5 billion yuan in funding in Q3 2025, driven by new product launches and cost optimizations [2] Technological Advancements - The integration of AI and AR is seen as a key driver for the adoption of smart glasses, with IDC forecasting significant growth in the Chinese market [3][4] - The cost structure of smart glasses is heavily influenced by hardware components, which account for 80-85% of total costs, with optical and display modules being the most significant cost drivers [4] Industry Trends - Companies are focusing on Micro LED technology for its advantages in high pixel density and low power consumption, which is essential for near-eye displays [6][7] - Liard is actively pursuing both B2B and B2C markets for AR glasses, leveraging its expertise in Micro LED technology [7] Challenges - Despite advancements, the Micro LED technology still faces challenges related to cost, efficiency, and full-color capabilities [8] - The industry is shifting focus from technical specifications to user experience, emphasizing the importance of integrating AI capabilities into smart glasses [9]