VCG(SZ:000681) Jing Ji Guan Cha Wang·2025-11-22 06:32Core Viewpoint - The case between photographer Dai Jianfeng and Visual China highlights the critical role of copyright management on platforms, emphasizing that effective verification and protection of copyright is essential for the platform's credibility and business model [3][4]. Group 1: Legal Judgment and Implications - The Tianjin Peace District People's Court ruled that Visual China infringed on Dai Jianfeng's rights by selling his work without authorization, ordering compensation of 15,000 yuan and a public statement on their website [2]. - The court criticized Visual China's previous demand for over 80,000 yuan from the original creator as inappropriate, indicating a lack of due diligence [2]. Group 2: Platform's Role in Copyright Management - Visual China's business model relies on its ability to manage copyright effectively; failure in this area can shift the platform from a "copyright service provider" to a "risk creator," undermining its legitimacy [3]. - The platform has faced scrutiny before for copyright issues, including a 2019 incident where it misrepresented public domain content as proprietary, leading to regulatory intervention [3]. Group 3: Future Developments and Strategies - In January 2024, Visual China launched an AI copyright review system to automatically screen for potential copyright infringements, marking a shift from reactive to proactive management [4]. - The case sets a precedent for the industry, emphasizing that clear ownership and compliance are prerequisites for copyright transactions, challenging platforms to balance commercial interests with rights protection [4][5]. Group 4: Recommendations for Improvement - Platforms should invest in sufficient human and technical resources to establish rigorous review mechanisms to prevent unauthorized content from being uploaded [5]. - Clear and accurate attribution of creator information is essential to protect their rights, and a comprehensive copyright management system is necessary to ensure compliance and build trust with creators [5].