数字赋能“菜篮子”全链条守护“舌尖安全”

Core Insights - Shandong Lanling, a major vegetable-producing county with an annual output exceeding 5 million tons, is undergoing a significant industrial transformation in response to rural revitalization strategies [1] - The Lanling Agricultural Development Group has developed a digital platform for agricultural product quality supervision, addressing traditional agricultural challenges and enhancing product quality and safety [2][3] Group 1: Digital Transformation - The digital platform, led by the Lanling Agricultural Development Group, utilizes a "Farm Safety Code" system for comprehensive monitoring of over 1,034 agricultural entities and more than 2,900 planting entities [2] - This system allows consumers to trace the entire lifecycle of vegetables through a simple scan, transforming quality control from an abstract concept to a tangible, verifiable process [2] Group 2: Market Integration - The establishment of the "Vegetable Basket Rural Revitalization Club" has attracted 58 well-known enterprises, including Hema Fresh and Sam's Club, enhancing market trust and integration [2] - The club operates on a "customized order" basis, allowing enterprises to dictate production based on market demand, thus creating a collaborative model that benefits both companies and farmers [3] Group 3: Economic Impact - The "minimum price + premium sharing" mechanism implemented by the Lanling Agricultural Development Group has led to an average annual income increase of 30,000 yuan for over 1,000 farmers [3] - Investments in six major centers, including cold chain logistics and processing, have increased the added value of agricultural products by over 30% [3] Group 4: Market Expansion - Lanling vegetables are now sold in over 40 domestic cities and exported to 15 countries and regions, including Japan and Europe, with an annual export volume nearing 10,000 tons [3] - The transformation from a focus on quantity to quality is providing a replicable model for rural revitalization efforts [3]