广汽丰田以“油电同强”破局 2028年全面达成百万产销

Core Viewpoint - GAC Toyota has fully implemented its "oil-electric dual strong" strategy, showcasing new models at the 2025 Guangzhou International Auto Show, including the all-new generation Venza and the luxury electric sedan, the Platinum 7, which reflects Toyota's understanding of luxury electric vehicles [1][3][12] Group 1: Product Strategy - The all-new generation Venza retains its global vehicle heritage and incorporates Toyota's first "domain control" fuel SUV technology, enhancing its computing power and communication efficiency [3][4] - The Platinum 7 integrates local Chinese technologies such as Huawei's Drive ONE electric drive and HarmonyOS cockpit, representing a fusion of "Chinese smart electric technology" and "Toyota's global technological foundation" [4][5] - The market performance of the Platinum 3X, which achieved over 10,000 monthly sales for the first time, indicates the success of GAC Toyota's strategy in the electric vehicle segment [4][7] Group 2: Technological Integration - GAC Toyota's approach to integrating Huawei's HarmonyOS cockpit is not merely a simple adoption but a deep fusion with Toyota's standards, ensuring a smooth and reliable user experience [5][6] - The all-new generation Venza features Toyota's self-developed electronic architecture, tailored for the Chinese market, showcasing a model of "Chinese innovation, global standards" [5][6] - GAC Toyota has made significant strides in smart upgrades over the past eight months, launching three major industry innovation products and achieving three "firsts" in smart technology [7] Group 3: Market Positioning and Goals - GAC Toyota aims to achieve annual production and sales of over 800,000 units by 2026, with a target of over 10% sales growth in 2027, ultimately striving for a million-unit sales goal by 2028 [10][12] - The company is focusing on user needs and has established a mechanism to convert user demands into product development, moving from "pragmatism" to "emotional resonance" in product offerings [10][12] - GAC Toyota anticipates that the sales proportion of new energy vehicles will exceed 20% in 2026 and 40% in 2027, reflecting its commitment to electric vehicle development [10][12]