“媒体+”力量！河北曲阳肉牛“叩门”大湾区，南北对话共探高质量发展路径|潮汕牛肉火锅文化节

Core Viewpoint - The meeting between Hebei Quyang and Guangdong's beef industry development association aims to address the supply-demand imbalance in the beef industry and promote high-quality beef from northern regions to the Greater Bay Area [8][9][11]. Group 1: Industry Challenges - The beef industry is at a critical transformation point, shifting from a phase of "product availability equals market" to facing overcapacity and supply-demand mismatches [15][16][17]. - Quyang County produces 50,000 to 60,000 beef cattle annually, but faces structural issues, with nearly 80% being Simmental cattle, leading to price instability and difficulties in selling [18][19][20]. - Key pain points identified include: 1. Single breed dependency and market disconnection, with a lack of focus on high-quality breeds like Angus and Qin Chuan [23][25]. 2. Information asymmetry and intermediary barriers, where brokers control channels and farmers lack market price knowledge [26][28]. 3. Fragmented industry chain and insufficient refinement, leading to blind expansion without quality improvement [29][30]. Group 2: Proposed Solutions - New pathways for breaking through industry challenges include: 1. Market-oriented breed optimization and quality enhancement, introducing high-quality breeds and improving breeding techniques to meet market demands [45][46][48]. 2. Establishing a platform to bridge industry barriers and information gaps, promoting direct connections between farmers and markets to reduce intermediaries [52][54][56]. 3. Focusing on niche markets to extend the industry chain and enhance value, emphasizing specialized production and diverse product offerings [60][62][64]. Group 3: Collaborative Actions - The Guangdong Beef Industry Development Association plans to share resources, channels, information, and branding with Quyang to enhance local beef production [68][71]. - The introduction of the "Yue Mu Quality Certification" system will serve as a standard for local restaurants and supermarkets to procure quality beef [72][75]. - Upcoming initiatives include online training for farmers on breed selection and market trends, as well as field visits to the Greater Bay Area for direct market engagement [82][84].