Gap ties viral marketing to retail results as Gen Z relevance rises

This audio is auto-generated. Please let us know if you have feedback Gap saw comparable sales, an important measure of retail health, rise 7% year over year to $951 million for the fiscal Q3 period ended Nov. 1, according to an earnings statement from parent Gap Inc. Momentum for the Gap brand was propelled by a viral ad campaign which achieved 8 billion media impressions and more than 500 million views across platforms. The music-oriented “Better in Denim” effort, which sees girl group Katseye dance to K ...