Nan Fang Du Shi Bao·2025-11-22 13:56Core Insights - The opening of the 4000th store in Sanya marks a new phase for Pizza Hut in China, highlighting accelerated expansion and operational maturity [2] - The company achieved a 17% year-on-year increase in same-store sales for the third quarter, marking the eleventh consecutive quarter of growth [2] - CEO Joey Wat emphasized the importance of the RGM strategy, focusing on business resilience, growth, and strategic advantages [2] Expansion Strategy - Pizza Hut is expanding not only in first-tier cities but also penetrating lower-tier markets with the WOW store model, which includes a "Everyday Low Price" menu [5][8] - As of Q3 2025, the WOW model has been implemented in 250 stores across over 40 previously uncovered towns [5] - The brand aims to enhance value for consumers through improved menu pricing and promotional activities, with membership exceeding 200 million [5][8] Technological Advancements - The introduction of AI systems like "Q-Rui" enhances operational efficiency by managing staff schedules and monitoring service progress [9][10] - Automation in the kitchen, such as pizza topping machines and automated fryers, improves consistency and reduces service time, enhancing customer experience [10] - The focus on technology aims to allow employees to dedicate more time to customer service rather than routine tasks [10] Community Engagement - The launch of the "Little Red Hat Program" aims to foster youth volunteerism and community service, leveraging Pizza Hut's extensive store network [11][13] - The program will initially pilot in major cities and is designed to engage youth in various community service activities [13] Future Growth Plans - Pizza Hut plans to accelerate store openings, targeting over 600 new stores annually for the next three years, aiming to exceed 6000 stores by 2028 [14] - The brand aims to double its profit by 2029 compared to 2024, demonstrating confidence in the Chinese market [14]