Copycat ETFs Are Everywhere. Should Issuers Worry?

Core Insights - The rise of cryptocurrency ETFs has led to an increase in copycat products, with the SEC approving 11 spot bitcoin ETFs last year, all similar in nature but differing in fees and share prices [1] - The ETF market is experiencing a surge in copycat filings, as firms attempt to replicate successful strategies within a short timeframe, often within 75 days of a product's initial submission to the SEC [2][4] - The number of ETF issuers in the US has doubled over the past three years, reaching 268, indicating a growing interest in the ETF structure among investors [6] Group 1: Copycat ETFs - Copycat ETFs have been a part of the ETF industry since its inception, with early examples including SPY and its mimics [1] - The emergence of copycat ETFs is driven by the desire to offer similar strategies that have proven successful in the market, creating more choices for investors [3][5] - The competitive landscape encourages firms to improve upon existing products, akin to the evolution seen in technology products like smartphones [7] Group 2: Market Dynamics - The SEC's recent deregulatory approach has facilitated the proliferation of copycat ETFs, with the adoption of the ETF Rule in 2019 speeding up the market entry process [4] - Firms are increasingly filing for new ETFs even before the original strategy begins trading, reflecting a proactive approach to capturing market share [6] - The presence of multiple similar products in the market does not necessarily indicate a negative trend, as it can foster innovation and provide investors with more options [5][8]