EMEI SHAN(SZ:000888) Zheng Quan Shi Bao Wang·2025-11-22 14:32Core Insights - Emei Mountain A is transitioning from a traditional scenic area to a world-class cultural tourism benchmark through the integration of cultural tourism, infrastructure upgrades, and digital transformation [1] Group 1: Business Strategy - The company is focusing on a dual strategy of "integrated marketing + cross-industry cultural tourism" to diversify its revenue streams beyond traditional ticket sales [3] - Emei Mountain A has expanded its business portfolio to include hotel accommodations, tea products, big data operations, and cultural media, moving towards a comprehensive tourism service model [3] - The company is actively engaging in nationwide and international marketing efforts, including partnerships with tourism associations in Malaysia and promotional events in major cities [4] Group 2: Market Performance - From January to September, Emei Mountain received 5.1761 million visitors, a year-on-year increase of 5.44%, with inbound tourism numbers reaching 145,500, a growth of 30.38% [5] - The company has successfully launched various cultural and experiential products, such as the "Bodhi Tea Ceremony" and cross-industry collaborations, contributing to significant sales growth [4][5] Group 3: Infrastructure Development - Emei Mountain A is investing over several hundred million yuan in infrastructure projects, including the "Three Stations and One Road" initiative, to enhance service quality and capacity [6][7] - The completion of the 4.7-kilometer "Golden Tourism Passage" has improved traffic flow and reduced congestion during peak seasons by 70% [8] Group 4: Digital Transformation - The company has been advancing its digital transformation for over 20 years, now entering a phase of deep AI integration to enhance operational efficiency and visitor experience [9] - Emei Mountain A has developed an intelligent management system that allows real-time monitoring of visitor distribution and logistics, achieving a 20% reduction in costs and a fivefold increase in efficiency [9][10] - The introduction of AI technologies, such as multilingual translation screens and AI tour assistants, has significantly improved visitor engagement and satisfaction [10]