揭秘蜜雪冰城4元柠檬水背后的产业链

Core Insights - The lemon industry in Chongqing's Tongnan district has grown into a nearly 10 billion yuan industry, with an expected total output of 350,000 tons and a comprehensive output value exceeding 9 billion yuan by 2025 [1] Industry Summary - The lemon harvesting season has begun in Chongqing's Tongnan and surrounding areas, covering an area of 320,000 acres [1] - The rise of the lemon industry is significantly attributed to the company "Xue Wang" (Snow King), which has played a crucial role in promoting lemon products [1] Company Summary - The company "Mixue Ice City" has popularized fresh lemon water at a price point of 4 yuan, making it accessible to a broader consumer base [1] - In the first ten months of 2025, sales of fresh lemon water have exceeded 1.5 billion cups [1] - Mixue Ice City collaborates with Tongnan lemon farms, providing long-term orders and ongoing scientific planting methods and technical guidance to farmers [1] - The success of Mixue Ice City has led to a trend where other companies in the industry are also launching lemon-based beverages, elevating lemons from a single raw material to a "basic currency" in the new tea beverage sector [1]