HBMC(SZ:300027) Mei Ri Jing Ji Xin Wen·2025-11-22 15:16Core Viewpoint - The recent involvement of Wang Zhonglei and Wang Xiaolong, co-founders of Huayi Brothers, in short video content has attracted attention, potentially as a strategy to address the company's ongoing financial struggles and explore new revenue streams [1][12]. Group 1: Short Video Engagement - Wang Zhonglei and Wang Xiaolong have recently updated their short video accounts, with Wang Zhonglei having 26 videos and Wang Xiaolong over 20 since their respective account activations [2][5]. - The content shared by Wang Zhonglei focuses on entrepreneurship, work, film production, and life insights, while Wang Xiaolong shares daily life, couple dynamics, and parenting [5]. - Their accounts have approximately 60,000 followers, and the videos appear to be produced by a professional team, although there is no indication of affiliation with a Multi-Channel Network (MCN) [5][6]. Group 2: Financial Performance of Huayi Brothers - Huayi Brothers reported a revenue of 215 million yuan for the first three quarters of 2025, a 46% decrease year-on-year, with a net loss of 114 million yuan, marking a 168% increase in losses compared to the previous year [12]. - Over the past seven years, the company has accumulated losses exceeding 8.2 billion yuan, with significant annual losses reported from 2018 to 2024 [12][14]. - The company is currently facing multiple lawsuits with a total amount involved reaching 100 million yuan, which represents 30.71% of its latest audited net assets [12]. Group 3: Shareholder and Control Issues - Wang Zhonglei and Wang Zhongjun's shares are facing judicial auction, with 1.54 billion shares (48.19% of their holdings) potentially being sold, which could lead to a change in the company's control if acquired by Alibaba [15]. - As of November 7, 2023, 100% of the shares held by Wang Zhongjun and Wang Zhonglei have been frozen, amounting to 13.9% of the company's total shares [15][16]. - The stock price of Huayi Brothers has fallen to 2.57 yuan per share, with a market capitalization of 7.13 billion yuan, significantly below its peak valuation [16]. Group 4: Strategic Response to Challenges - Huayi Brothers is attempting to navigate its challenges through a combination of traditional film, short dramas, and AI technology, with several films and projects in development [18]. - The company has launched a new brand for short dramas, "Huayi Brothers Fire Drama," in collaboration with various partners to expand its content offerings [18].