Jing Ji Ri Bao·2025-11-22 21:48Core Insights - Liu Jingkang, the founder of Yingshi Innovation Technology Co., Ltd., has transformed the company into a leading player in the hardware sector within 10 years, achieving a compound annual growth rate (CAGR) of over 65% in revenue over the past three years and securing a market share in panoramic and action cameras [2][5] - The company successfully listed on the Shanghai Stock Exchange's Sci-Tech Innovation Board in June, with a market capitalization exceeding 70 billion yuan, making Liu the first "post-90s" chairman in this sector [2][5] - Liu emphasizes the importance of internal capabilities, stating that confidence is built through actions, and that companies must focus on technology and product excellence to thrive in a volatile market [2][5] Company Development - Liu Jingkang's journey began with a passion for technology, leading to the founding of Yingshi Innovation in Shenzhen in 2015 with a team of 15 [4] - The company initially faced challenges with its first panoramic camera product, which saw a significant drop in sales after initial success, prompting a reevaluation of user needs [5][6] - The breakthrough came from user feedback, leading to the development of a panoramic action camera that addressed specific user pain points, allowing the company to compete in a crowded market [5][6] Product Innovation - Yingshi Innovation focuses on creating a complete ecosystem for panoramic action cameras, incorporating user feedback into product development, such as the introduction of a rotating selfie stick and underwater lighting accessories [6][7] - The company has established a rigorous quality assurance process, implementing extensive testing protocols to ensure product reliability and durability [6][7] Market Expansion - In recent years, Yingshi Innovation has diversified its product offerings, launching a video conferencing camera that ranks among the top three in North America and developing AI editing features to simplify video creation [7][9] - The company is also exploring the drone market and aims to build a comprehensive imaging ecosystem by expanding its product lines and capabilities [7][9] Team and Culture - The company fosters a culture of resilience and teamwork, with founders actively engaging in hands-on problem-solving alongside employees [8] - Yingshi Innovation prioritizes employee growth and maintains a startup spirit, aiming to continuously challenge industry standards while focusing on innovation [8][9] Vision and Future Goals - Liu Jingkang believes that the company's success is rooted in its ability to seize opportunities and adapt to market trends, with a mission to help people better record and share their lives [9] - The company aims to define and create new product categories, aspiring to become a world-class brand in the technology sector [9]