校园“极客”的创业梦

Core Insights - Liu Jingkang, the founder of Yingshi Innovation Technology Co., Ltd., has transformed the company into a leading player in the hardware sector within 10 years, achieving a compound annual growth rate (CAGR) of over 65% in revenue over the past three years and securing a market share in panoramic and action cameras [1][4] - The company successfully went public on the Shanghai Stock Exchange's Sci-Tech Innovation Board in June, with a market capitalization exceeding 70 billion yuan, making Liu the first "post-90s" chairman in this sector [1][4] - Liu emphasizes the importance of internal capabilities, stating that confidence is built through actions rather than words, and that companies must focus on technology and product excellence to thrive in a volatile market [1][4] Company Development - Liu Jingkang's entrepreneurial journey began with a passion for technology, leading to the establishment of Yingshi Innovation in Shenzhen in 2015 with a team of 15 [3][4] - The company initially faced challenges with its first panoramic camera product, which achieved sales of 20 million yuan in its launch month but saw a significant drop in sales shortly thereafter due to a lack of understanding of user needs [4][5] - A pivotal moment came from user feedback, leading to the realization that a panoramic action camera was the true market demand, prompting the company to pivot its focus [5][6] Product Innovation - Yingshi Innovation's first true panoramic camera was developed after a year of trials, featuring 4K real-time stitching and a cloud-based distribution system, creating a complete cycle from shooting to sharing [2][4] - The company has adopted a user-centric approach, responding to user needs by developing features like a rotating selfie stick for action sports and underwater lighting accessories [6][7] - Yingshi Innovation has established a robust quality assurance system, implementing rigorous testing protocols to ensure product reliability and durability, which is critical in the hardware industry [7] Market Expansion - The company has diversified its product offerings, launching a video conferencing camera that ranked among the top three in North America in 2022, and developing AI editing features to simplify video creation [8][9] - Yingshi Innovation is also exploring the drone market and aims to build a comprehensive imaging ecosystem by expanding its technology stack and capabilities [8][9] - The company has invested 1.48 billion yuan in R&D from 2022 to 2024, representing 13.16% of its cumulative revenue, and holds 900 domestic and international patents, including 189 invention patents [8][9] Team and Culture - The company fosters a culture of resilience and teamwork, with founders and employees sharing experiences and challenges, emphasizing the importance of maintaining an entrepreneurial spirit [9] - Liu Jingkang believes that the company's success is attributed to its ability to seize opportunities during favorable market conditions and the support of a robust supply chain [9] - The mission of Yingshi Innovation is to help people better record and share their lives, with a commitment to continuous innovation and the creation of new product categories [9]