宜居宜游——云南省临沧市打造“遇见临沧如回故乡”品牌

Core Insights - Lincang City in Yunnan Province is leveraging its unique geographical and ecological advantages to develop a comprehensive tourism destination that integrates creative research, competitive training, and wellness [1][2] - The city aims to enhance its cultural tourism brand "Meeting Lincang is like returning home," focusing on building a smart tourism platform and improving service levels to foster a sense of belonging among visitors [2] Group 1: Tourism Development - Lincang is positioned as a key node on the "Southern Silk Road" and "Southwest Silk Tea Ancient Road," with diverse natural landscapes and rich biodiversity [1] - The city is actively promoting the "creative training and wellness" tourism model, which includes the development of immersive cultural tourism spaces and the establishment of demonstration bases [2] - In the first ten months of this year, the number of tourists in Lincang increased by 25.27% year-on-year, indicating a growing interest in the region [2] Group 2: Cultural and Ecological Resources - Lincang boasts unique resources such as macadamia nuts, tea, and coffee, with significant cultivation areas including 2.63 million acres for macadamia and 230,000 acres for coffee [1] - The city has successfully integrated numerous intangible cultural heritage resources, achieving the active transmission of 9 national and 45 provincial-level heritage items, enhancing the cultural experience for visitors [2]