Core Viewpoint - The launch of the "Xiangchao" league in Yongzhou has sparked enthusiasm for local football and sports economy, enhancing community engagement and cultural confidence in regional football development [1][4]. Group 1: Event Overview - The "Xiangchao" league, officially starting in September 2025, features teams from 14 cities in Hunan province competing in a regular and knockout format [6]. - Yongzhou's unique ticketing options, including "hanging tickets" and "dating tickets," have generated significant online interest, with over 20 million viewers across various live streams [3][4]. Group 2: Economic Impact - The league has led to increased local economic activity, with over 13,000 tickets sold for home games and a surge in demand from 50,000 to 150,000 for ticket reservations [22]. - Yongzhou has established a special task force to integrate event-driven consumption with local economic activities, enhancing the visibility of local products and stimulating various sectors such as hospitality and retail [22]. Group 3: Infrastructure Development - The Yongzhou Sports Stadium, designated as the main venue for the league, is undergoing renovations with an increased budget of 1.2 million yuan to improve facilities [7]. - The stadium's popularity has risen, with social media discussions exceeding 8 million views, contributing to its reputation as a "wild stadium" [8]. Group 4: Community Engagement - The league promotes a philosophy of "happy football, everyone participates," aiming to foster community involvement and youth training in football [8][14]. - The first match of the Yongzhou team drew significant attention, showcasing the team's resilience and attracting local support [19][21].
新闻调查丨小城的“野生”球场比赛 为何能让全国网友追着看？
Yang Shi Xin Wen·2025-11-22 22:14