Cerulli: Buffer ETFs Could Reach $334B by 2030

Core Insights - Defined outcome ETFs are projected to grow fivefold to $334 billion in AUM by 2030 from $69 billion today, driven by increasing demand from baby boomer clients and faster home-office approvals by broker/dealers [1][2] Group 1: Market Growth Potential - Cerulli estimates an annual growth rate of 29% to 35% for defined outcome ETFs over the next five years, which is at least double the projected growth in the broader ETF market [2] - The growth is attributed to the increasing interest from advisors and their clients, particularly as baby boomers approach retirement [2][4] Group 2: Investor Preferences - Defined outcome ETFs provide downside risk protection, typically covering the first 10% to 15% of losses, making them attractive to investors nearing retirement [3] - A survey indicated that as investors age, they prioritize downside protection over market outperformance, with 61% of investors aged 50-59 and 83% of those aged 70 and above expressing this preference [4] Group 3: Advisor Considerations - Advisors appreciate the liquidity and tax efficiency of defined outcome ETFs compared to structured notes and variable annuities [5] - The use of packaged investment products like model portfolios may enhance advisors' reliance on defined outcome ETFs, allowing for customization based on clients' risk tolerance and investment horizons [5][6] Group 4: Adoption Challenges - Despite increasing inquiries from pre-retirement investors, broker/dealers and wirehouses have not widely adopted defined outcome ETFs due to their complexity compared to traditional equity ETFs [7] - The variability of outcomes based on investment timing poses additional challenges for these channels in adapting to defined outcome ETFs [7]