Core Viewpoint - The event "Driving National Cars, Tasting National Tea" held in Changchun, Jilin Province, aimed to bridge industrial and agricultural civilizations, promoting cross-industry brand integration and regional cultural exchange [1][3]. Group 1: Event Overview - Nearly 2,000 guests gathered for the tea culture theme event, highlighting the collaboration between the automotive industry and tea culture [1]. - The event served as a platform for promoting Anxi Tieguanyin tea in the northern consumer market and enhancing brand communication channels [3]. Group 2: Key Statements - Ye Ruibao, Deputy Secretary of Anxi County, emphasized that national cars represent China's manufacturing strength, while national tea embodies the depth of traditional Chinese culture, both serving as important symbols of "Chinese brands" going global [3]. - The event aimed to deepen the collaboration between Anxi and Jilin in industrial cooperation and cultural exchange [3][5]. Group 3: Industry Insights - Anxi Tieguanyin tea is recognized for its unique growth environment and traditional production techniques, making it popular among consumers [3]. - The event facilitated discussions on "cross-industry integration" and "regional cultural exchange," breaking down barriers and allowing northeastern consumers to experience the unique charm of Anxi Tieguanyin tea [5]. Group 4: Future Directions - The collaboration with FAW Group for the tea culture event is part of Anxi's strategy to promote high-quality development in the tea industry [5]. - Anxi plans to continue leveraging tea as a medium to connect various cross-industry and cross-regional resources, enhancing the appeal of Chinese tea culture and contributing to rural revitalization and industrial upgrading [5].
安溪县委副书记叶睿葆:开一汽车 品安溪茶 国车国茶共塑中国品牌力量
Zhong Guo Jin Rong Xin Xi Wang·2025-11-23 00:54