培育壮大乡村特色产业，广汉市高坪镇园龙村把产业链做长做精 田里拓路 折耳根“种”出千万产值

Core Insights - The increasing popularity of "Zhe Er Gen" (a type of herb) and its expanding use in hot pot and cold dishes are driving it towards a broader market [3] - Yuanlong Village has developed a mature industrial system for "Zhe Er Gen," utilizing its leaves for fresh dishes, flowers and roots for tea, and dried old leaves for medicinal purposes, ensuring year-round production [3][6] Industry Overview - Yuanlong Village has been cultivating "Zhe Er Gen" since the 1980s, with over 1,000 acres planted and an average annual output value of approximately 20 million yuan [4] - The village's unique geographical conditions, including suitable altitude, climate, and fertile soil, contribute to the exceptional quality of its "Zhe Er Gen" leaves [4] Market Dynamics - Price fluctuations are common, with prices ranging from 5 yuan per kilogram at peak times to over 2 yuan recently, but the village maintains a stable annual output value due to a well-structured industrial chain [6] - The village has established a comprehensive utilization system for "Zhe Er Gen," separating roots and leaves for different markets, effectively doubling the value of the resources [6] Sales and Distribution - The sales network, supported by seven professional cooperatives, allows "Zhe Er Gen" from Yuanlong Village to penetrate markets in Chengdu and other provinces, including Chongqing and Shaanxi [6] - The village emphasizes ecological farming practices, avoiding pesticides to ensure high-quality leaves, which enhances demand from buyers [6] Future Development - The village is exploring further product development, including "Zhe Er Gen" tea and pickles, and aims to enhance rural tourism by creating experiences centered around "Zhe Er Gen" [7]