城记 | 非遗燃烟火，科技引潮来——倾听149亿元交易额背后的长三角文化“脉动”

Core Insights - The sixth Yangtze River Delta International Cultural Industry Expo showcased over 1,500 enterprises, attracting 120,000 visitors and generating an intended transaction and signing amount of 14.9 billion yuan, marking a significant shift in China's cultural industry from "product output" to "industry integration" [1] Group 1: Cultural Products and Trends - The expo featured a diverse range of innovative cultural products, including traditional crafts and popular IP derivatives, indicating a transformation from mere exhibits to marketable goods [2] - The integration of cultural value and commercial value is evolving, with cultural products becoming essential in brand value creation and consumer experience [2][3] - The shift from "cultural labeling" to "cultural embedding" signifies a deeper integration of cultural narratives and regional spirit into product attributes, enhancing market vitality and cultural transmission [3] Group 2: Live Cultural Experiences - Live demonstrations at the expo highlighted the dynamic nature of cultural transmission, emphasizing that culture should be experienced rather than merely displayed [4] - Performances such as the "Weifeng Drum" and "Yingge" dance showcased the emotional resonance of cultural heritage, making it accessible and relatable to audiences [5][6] - The ultimate goal of cultural transmission is to embed it in people's memories, transforming intangible heritage into a tangible cultural force [7] Group 3: Digital Technology in Cultural Industry - The integration of digital technology is revolutionizing cultural experiences, with innovations like AI interactive display cabinets enhancing audience engagement [8] - The use of VR technology allows for immersive experiences that connect historical narratives with contemporary audiences, breaking traditional exhibition constraints [9][10] - Projects like the "Empire Code - Qin Shi Huang Mausoleum" exhibit exemplify the commercial potential of cultural experiences, expanding their reach beyond traditional venues [10]