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雷军缺席！两大新主角联袂登场，“处处都有华为的身影”
Zhong Guo Ji Jin Bao·2025-11-23 02:55

Core Insights - The absence of key figures like Lei Jun at the 2025 Guangzhou Auto Show marks a shift in focus towards new players like Huawei's QianKun, highlighting a "new entrants, old exits" trend in the automotive industry [4][6] - The proportion of new energy vehicles (NEVs) at the show increased significantly to 57.97% from 43.72% in the previous edition, indicating a growing market presence for NEVs [4][11] Group 1: Industry Trends - The 2025 Guangzhou Auto Show showcased 1,085 vehicles, with 629 being NEVs, reflecting a strong consumer interest in electric vehicles [11] - A notable trend is the increasing emphasis on large, personalized vehicle models, with several companies launching flagship MPVs and SUVs during the event [13][14] - The competition between pure electric and range-extended technologies remains a hot topic, with various companies showcasing their respective advancements in these areas [15][16] Group 2: Company Collaborations - Huawei's QianKun brand is gaining traction as a key player, collaborating with multiple automakers like Avita and Dongfeng to enhance their vehicle offerings [8][9] - Avita and Huawei announced a strategic partnership to upgrade their collaboration model, expanding their joint efforts across various domains including product development and marketing [8] - The partnership between GAC Group and Huawei's QianKun aims to launch a high-end smart NEV brand named "Qijing," targeting the 350,000 yuan market segment [9] Group 3: Technological Innovations - AI technology is becoming a central theme at the auto show, with companies like Seres showcasing their advancements in smart electric vehicle platforms [16][19] - Xiaopeng Motors introduced several AI-driven applications, including a new generation of autonomous driving technology, set to enter mass production by 2026 [19][20] - The event highlighted the importance of self-developed capabilities in AI and autonomous driving among new automotive players, indicating a shift towards integrated technological solutions [20]