从“批项目”到“造场景”，中国在改写什么？

Core Insights - The article discusses the shift in China's innovation language from "projects" to "scenes," indicating a transformation in governance and economic strategy [1][2][3] Group 1: Shift in Innovation Language - "Scene" has emerged as a national buzzword, replacing "project" as the primary focus for development and innovation [2][3] - The transition from project-based thinking to scene-based thinking reflects a fundamental restructuring of national thought processes regarding innovation [3][4] - The National Development and Reform Commission emphasizes that scenes are essential for connecting technology and industry, marking a shift in the national innovation system [3][6] Group 2: New Organizational Logic - Scenes are now seen as a new organizational unit that integrates people, data, systems, and technology to facilitate innovation in real environments [4][5] - The traditional project-based approach, which emphasized linear structures and approvals, is becoming inadequate in the face of complex, cross-sector innovations [5][6] - The focus is shifting from merely executing projects to creating environments where innovation can thrive [6][7] Group 3: Government and Enterprise Dynamics - Local governments are adapting by creating "scene opportunity lists" to attract businesses, indicating a competitive shift towards providing better experimental platforms [10][11] - Enterprises are now competing based on their ability to create meaningful experiences within these scenes, rather than just on technological capabilities [11][12] - The competition is evolving from scale-based to perception-based, where understanding user needs becomes crucial [12][13] Group 4: Data and Algorithmic Influence - The competition for defining scenes is also occurring in the data realm, where algorithm companies and content platforms are reshaping experiences through their definitions of scenes [13][14] - Ownership of scenes translates to narrative power, as algorithms increasingly dictate user experiences [14][15] Group 5: Cultural and Systemic Implications - The article highlights a broader cultural shift where the ability to create scenes is becoming a measure of a civilization's maturity, moving from a focus on material production to relational and experiential quality [27][28] - The concept of "scene" is positioned as a new language of civilization, emphasizing the importance of trust and understanding in societal progress [28][29]