Jing Ji Guan Cha Wang·2025-11-23 04:31Core Viewpoint - The European Union has initiated an anti-dumping investigation against Chinese robotic lawn mowers, which is perceived as a protectionist measure that overlooks the technological, performance, and environmental advantages these products offer to European consumers [1][4]. Group 1: Investigation Details - The EU Commission announced the investigation on November 19, 2025, targeting robotic lawn mowers that operate without direct human control, including necessary components like charging stations and navigation devices [1]. - The investigation is expected to be completed within a year, but not exceeding 14 months [1]. - The complaint originated from Husqvarna's Czech subsidiary, which accused Chinese exports of unfair pricing that harms the EU industry [2]. Group 2: Market Impact - Chinese imports of robotic lawn mowers have been increasing in both absolute volume and market share, negatively impacting EU industry sales, pricing levels, and market share [3]. - In the first nine months of the year, exports of Chinese robotic lawn mowers to the EU grew by 37.7% in volume and 80.6% in value, reaching $2 billion [3]. - The average price of Chinese robotic lawn mowers exported to Europe is $207.3, which is 43% higher than the global average price of $144.6 [3]. Group 3: Industry Response - Industry experts argue that the EU's anti-dumping claims are unfounded, emphasizing that European buyers value the performance and technological innovations of Chinese products [4]. - Companies like Ninebot emphasize their focus on mid-to-high-end markets, relying on technological innovation rather than price competition [5]. - The International Data Corporation (IDC) reported a significant increase in global demand for robotic lawn mowers, with a 327.2% year-on-year growth in shipments [6]. Group 4: Company Strategies - Companies are preparing to respond to the investigation by submitting necessary documentation and evidence to counter the claims [8]. - Ninebot and Longxin General have stated that the investigation will have a limited impact on their operations, with strategies in place to adapt to potential trade barriers [9]. - Daya Co. plans to adjust its production structure in response to the investigation, having already established a global production strategy [9].