Core Viewpoint - Dongfeng Honda is facing dual pressures of declining sales and slow transformation, with hopes pinned on its parent company Dongfeng Motor for support in its transition to new energy vehicles [2][3]. Group 1: Company Strategy and Leadership - Cao Dongjie has recently returned to Dongfeng Honda as the executive vice president, tasked with leading the company through a critical period of transformation [5]. - The company aims to leverage the strengths of both Dongfeng and Honda to innovate and adapt to local market demands, particularly in electric and intelligent vehicle technologies [3][4]. - Dongfeng Honda is focusing on localizing its innovation by integrating the advantages of both partners, moving away from solely relying on foreign technology [3][4]. Group 2: Market Position and Competition - Dongfeng Honda is under pressure to find a breakthrough in a competitive market, emphasizing the need to listen to Chinese consumers and adapt to local standards and supply chains [4][6]. - The company is looking to learn from the successful model of Dongfeng Nissan, which has effectively utilized platform resources to launch a series of products [6][7]. - Despite challenges, Dongfeng Honda is committed to continuing its efforts in new energy development and is currently exploring new plans and considerations internally [6].
东风本田曹东杰:前期新能源转型不是很成功,但会持续攻坚
Jing Ji Guan Cha Wang·2025-11-23 05:05