雷军缺席广州车展！两大新主角联袂登场，“处处都有华为的身影”

Core Insights - The absence of key figures like Lei Jun at the 2025 Guangzhou Auto Show highlights a shift in focus towards new players like Huawei's Qian Kun, which is gaining prominence in the automotive sector [3][4][9] - The proportion of new energy vehicles (NEVs) at the show increased significantly, reaching 57.97% compared to 43.72% in the previous year, indicating a growing trend towards electrification in the automotive market [3][13] Group 1: Industry Trends - The 2025 Guangzhou Auto Show showcased a notable increase in the number of NEVs, with 629 out of 1,085 vehicles displayed being electric [13][16] - A trend towards larger, personalized vehicle models is emerging, with several companies launching flagship MPVs and SUVs, driven by policy incentives and profit motives [16] - The competition between pure electric and range-extended technologies remains a hot topic, with various companies showcasing both types of vehicles at the event [17][18] Group 2: Company Collaborations - Huawei's Qian Kun is establishing itself as a key player, collaborating with multiple automakers like GAC Group and Dongfeng to launch new brands [9][10] - The partnership between Avita and Huawei has expanded significantly, focusing on user insights, product development, and integrated marketing strategies [9][10] - GAC Group's new brand, Qijing, aims to position itself in the high-end smart NEV market, with plans to launch an SUV and a coupe by 2026 [10][11] Group 3: Technological Innovations - AI technology is becoming a central theme, with companies like Seres showcasing advancements in smart electric vehicle platforms [19][22] - Xiaopeng Motors is emphasizing its commitment to AI-driven innovations, with plans to launch several AI applications by 2026 [21][22] - The competition in autonomous driving technology is intensifying, with various companies announcing new features and capabilities at the show [21][22]