只闻其声不见其人，露脸画面不到1秒，“东北雨姐”疑用小号试探复出，此前当地官方称今年10月解封

Core Viewpoint - The internet celebrity "Northeast Rain Sister" is attempting a comeback through a new short video account named "Rain (Record Life)" after facing penalties for false advertising, with the account focusing on rural daily life and food content [1][28]. Group 1: Account Details - The new account is based in Benxi, Liaoning Province, and features videos primarily showcasing cooking, with minimal appearances of the "Northeast Rain Sister" herself [1][4]. - The account has a pinned statement addressing impersonation issues and indicates a legal stance against those misrepresenting her [1][28]. Group 2: Background and Penalties - "Northeast Rain Sister," whose real name is Chang Xiaoyu, gained popularity for her videos on rural life, amassing tens of millions of followers before facing a trust crisis due to selling misleading products [28]. - In 2024, she was penalized with a fine of 1.65 million yuan for false advertising, leading to a suspension of her main account [28][29]. - As of November 23, her main account remains banned, with a significant drop in followers from 24.5 million to 17.1 million [29]. Group 3: Regulatory Context - The case of "Northeast Rain Sister" has been highlighted in discussions about regulating live commerce and addressing misconduct in the industry [33]. - The National Market Supervision Administration has emphasized the need for stricter monitoring and enforcement against violations in the live commerce sector [33].